How to cancel your Umax or LooksMax AI subscription (and try for a refund)

You uploaded a selfie, the app scanned it, a number flashed up — and somewhere in there a $3.99/week charge attached itself to your card. Maybe you noticed it on a bank statement weeks later. Maybe the free "scan" turned out to gate the actual score behind a subscription you don't remember agreeing to. Either way, you're here for one thing: make it stop, and get your money back if you can.

So let's do that part first, plainly, before anything else. The steps are below. Then, if you want it, a short and honest note on what that score was actually measuring — because a lot of people who cancel these apps are still carrying the number around in their head, and that part deserves an answer too.

A note on timing: app menus and store layouts change between versions. The flows below are accurate as of June 2026, but Apple and Google reorganize these screens regularly, and Umax and LooksMax AI push frequent updates. If a label has moved, follow the official help pages linked at the end — those stay current.

Key numbers

The Umax subscription runs about $3.99/week, and the full score is gated behind the paywall after you've already uploaded and scanned (per Fortune's July 2024 reporting on the app).
Umax has reported 7M+ downloads; LooksMax AI has been reported at roughly 11M+. These are large, well-funded apps — the checkout flow is designed to convert, not to be easy to leave.
Deleting the app does not cancel the subscription. The charge lives in your App Store or Google Play account, not in the app. This is the single most common way people keep getting billed.
Apple's refund window and Google's both run on a case-by-case basis; Google auto-refunds most digital purchases within a 2-hour window and takes manual requests after.
A real first impression forms in about 100 milliseconds (Willis & Todorov, 2006) — there is no version of that judgment that arrives as a frozen decimal on a paywall screen.

Cancel on iPhone / iPad (iOS)

The subscription is managed by Apple, not by Umax or LooksMax AI. You never have to open the app again.

Open Settings and tap your name at the very top (your Apple Account).
Tap Subscriptions.
Find Umax (or LooksMax AI) in the list of active subscriptions and tap it.
Tap Cancel Subscription. If you only see Turn Off Auto-Renewal, tap that — same effect.
Confirm. You'll usually keep access until the end of the period you've already paid for, then it stops.

If you don't see the subscription at all, you may have subscribed under a different Apple ID — check any other accounts you use. And again: removing the app from your home screen does nothing to the billing.

Caveat: Apple controls this menu, and it has shifted around across iOS versions. If "Subscriptions" isn't directly under your name, search "subscriptions" in the Settings search bar at the top.

Cancel on Android (Google Play)

Same principle — the charge is held by Google Play, so you cancel it there, not inside the app.

Open the Google Play Store app.
Tap your profile icon (top right).
Tap Payments & subscriptions, then Subscriptions.
Tap Umax (or LooksMax AI).
Tap Cancel subscription and follow the prompts.

You can also do this in a browser at play.google.com → profile picture → Payments & subscriptions. If you subscribed through a third-party payment link rather than Google Play, the charge may instead show up under that processor — check the receipt email for who actually billed you.

Caveat: deleting the app, again, does not stop the billing. The subscription has to be cancelled in the store account that holds it.

Asking for a refund (Apple)

Cancelling stops future charges. A refund is a separate request, and it's at the platform's discretion — but it's worth asking, especially if you were charged recently or never realized you'd subscribed.

Go to reportaproblem.apple.com and sign in with the Apple ID that was charged.
Choose "I'd like to," then Request a refund.
Pick a reason (for example, "didn't mean to purchase" or "the purchase was made by mistake"), then Next.
Select the Umax / LooksMax AI charge and Submit.

Apple typically reviews within a few days. If a renewal already processed, note that you may need to both cancel the subscription and submit the refund request — cancelling alone doesn't trigger a refund.

Caveat: approval isn't guaranteed and varies by region and history. A polite, specific reason — "the app paywalled the result after I'd already scanned, and I didn't realize I was subscribing" — tends to land better than a blank request.

Asking for a refund (Google Play)

Go to play.google.com and sign in, or open the Play Store app.
Profile picture → Payments & subscriptions → Budget & order history.
Find the Umax / LooksMax AI charge and tap Report a problem.
Choose the option that fits, write that you'd like a refund, and Submit.

Google's automatic window for most digital purchases is short (around 2 hours), but you can still submit a manual request after that — decisions usually come back within a day or so, sometimes up to four. After the early window, Google may route you to the developer, so it's worth contacting the app's support email too (often listed on the Play Store page).

Caveat: the "automatic" refund only applies inside the early window. Outside it, you're asking a human, and the answer can be no — but a clearly worded request about an unexpected paywall charge is reasonable and often honored.

Why this charge felt sneaky in the first place

Here's the part worth understanding, because it's not your fault, and it's by design.

These apps front-load a free-feeling action — upload a photo, watch it scan — and put the paywall after you've already invested the curiosity. By the time the number is dangling there, half-blurred behind a "subscribe to reveal," you're committed to seeing it. That's a well-worn conversion pattern, and it's why the cancellation lives in a store menu rather than a one-tap button in the app. (We're describing the mechanism, not assigning bad faith to any one company — but the pattern is consistent across the category.)

Reviewers describe it bluntly. A recurring complaint about Umax is the same selfie returning a different number each scan — "submitted the same picture 3 times, got a different number," as one review puts it — alongside "completely inaccurate" and "waste of money." LooksMax AI draws its own version: reviewers call the report's terminology (canthal tilt, "harmony") opaque, and several note the subscription was harder to leave than to join. (These are users' words, quoted, not our verdict — your experience may differ, and one angry review proves little on its own.)

Caveat: facial geometry is a real, measurable thing. The issue isn't that these apps measure nothing. It's what the measurement is tied to — and what it isn't.

What the score was actually scoring

Since you're cancelling anyway, it's worth knowing what you're walking away from.

A face is a stable 3D object. A photo is a flat projection of it under one set of conditions — and almost none of those conditions are your face. Light redraws every shadow on your jaw. Angle changes your apparent nose and jaw. Lens distance warps your proportions. The model reads those pixels and maps them to a number it learned to tie to "attractive-looking photos" — which is why the same photo comes back 67 then 71. It's grading an image, not you.

The deeper problem is calibration. For "67 out of 100" to mean anything, someone would have had to take real faces, collect real human ratings, and tune the output to match what people actually find attractive. There's no evidence these apps do that. A consistent score wouldn't be a true score — just a more confident guess. We unpack why a single 0-100 number is the wrong unit in PAS vs. objective beauty.

And the thing it pretends to predict — real attraction — runs on machinery the photo can't capture. Willis & Todorov (2006) found people form a stable impression of a face in about 100 milliseconds, and most of what moves that read is expression and eye contact, not bone angles — Todorov's later work shows tiny shifts in expression swing perceived warmth dramatically. The halo effect (Dion, Berscheid & Walster, 1972) means a face read as warm gets credited with attractiveness a "symmetrical but cold" face never earns. Langlois et al.'s 2000 meta-analysis of 919 studies found people agree on attractiveness far more than the "it's all subjective" line claims — and that agreement is about whole faces in context, not isolated jaw geometry.

Caveat: agreement is strong, not total. Culture and individual taste still move the edges — which is precisely why one absolute number is the wrong tool, not a more precise one.

If you want a second opinion that isn't a paywall

We built Real World Appeal as the honest version of this: a read on perceived attractiveness grounded in perception research, not bone-geometry mysticism — and free, with no paywall after the upload.

No PSL-style "out of 100" and no leaderboard. Perceived attraction isn't linear — it works in thresholds, and past a band, more "geometry" buys almost nothing.
Feedback on the levers that actually move — expression, lighting, the first-impression window — framed around what women actually find attractive, not a number you can't change.
You see the read before deciding anything. If you just want the lighter, quiz-style version, the am I attractive test is the front door.

Psychologists quoted in coverage of these apps have warned that looks-rating tools can feed appearance anxiety in younger users — and a context-free number behind a paywall is a genuinely rough thing to hand someone at 15. If a score stung you on the way out, here's the honest read: it was one badly-lit photo, judged by a system that gives the same photo a different verdict on the next try, calibrated against nothing. That's not a verdict on you.

Cancel the charge. Ask for the refund. Then, if you're curious, take the free test — no subscription, no paywall after the upload, just a read on what's actually working and what's actually movable.

Cancellation and refund steps verified against Apple Support ("If you want to cancel a subscription from Apple" and "Request a refund for apps or content that you bought from Apple") and Google Play Help ("Cancel, pause, or change a subscription on Google Play" and "Request a refund on Google Play"), accurate as of June 2026 — store menus change, so defer to those official pages if a label has moved. Umax figures (downloads, revenue, pricing) as reported by Fortune (July 2024). Studies referenced: Willis, J., & Todorov, A. (2006). First impressions: Making up your mind after a 100-ms exposure to a face. Psychological Science, 17(7), 592-598. Langlois, J. H., Kalakanis, L., Rubenstein, A. J., Larson, A., Hallam, M., & Smoot, M. (2000). Maxims or myths of beauty? A meta-analytic and theoretical review. Psychological Bulletin, 126(3), 390-423. Dion, K., Berscheid, E., & Walster, E. (1972). What is beautiful is good. Journal of Personality and Social Psychology, 24(3), 285-290.