LooxUP Review: Is the LooksMax Face Rating AI App Accurate, Free or Worth It?

You finish the LooxUP scan, expect a face result, and meet another decision instead: start a 3-day trial, pay, or invite three friends. Then the charge arrives—or you delete the app and discover that deletion was never cancellation. The store page says “Looks Rater, Symmetry Analyzer”; the practical question is what you actually receive for the commitment.

LooxUP is a real app from a registered UK partnership, but it is a poor bet for anyone expecting a free, stable measurement. Its written-review record is unusually rough: 59 of the latest 100 U.S. reviews are one-star, mostly mentioning trial charges, cancellation, or a result that changed.

Desk research as of October 7, 2026; we bought nothing.

Key numbers

• 59 of 100: one-star share of the most recent 100 retrievable U.S. written reviews, from the LooxUP App Store listing.
• 36,879: U.S. App Store ratings, with a displayed average of 4.5 stars on the store page.
• 3 days: the weekly-plan trial described in the App Store listing.
• $4.99–$34.99: current iOS in-app purchase range shown on the store listing.
• $415.48: the arithmetic annual cost of $7.99 weekly for 52 renewals; one reviewer described that same price as “$415 a year” on the App Store.

Is LooxUP legit?

Yes, LooxUP is a real listed app tied to an identifiable business record, not an anonymous download. The App Store seller is DIALIGHT INTERNATIONAL LP, and Companies House lists it as active, registered on May 13, 2021, under LP021756.

The store display name is Look Style AI Studio; the privacy operator is DIALIGHT INTERNATIONAL LIMITED. The app was released on iOS on March 27, 2024, with version 1.62 dated August 3, 2026.

LooxUP has 36,879 U.S. ratings and a 4.54 lookup average, displayed as 4.5 and 37K. The written sample is harsher: 163 one-star reviews out of 276 overall, and 59 in the latest 100.

The written sample is not the whole customer base, but the billing pattern matches our analysis of low-star face-rating app reviews.

Is LooxUP free? Where does the paywall appear?

The usable answer is no: recent reviews say there is no free score. LooxUP describes a 3-day trial on a weekly subscription, and reviews say the first result is gated behind paying or referring three friends. The trial requires a card, so “free” means a conditional trial that can renew.

• At launch: some reviewers say the app asks for a rating before they can try it.
• At the result: one reviewer wrote, “They ask you to subscribe to pro plan or refer to 3 friends just to see your first photo edit.”
• For extra features: a one-star review on October 2, 2026 says the hairstyle AI required a second subscription.

The app description and reviews refer to inviting three friends. Our paywall-after-upload explanation explains why; LooxUP's gates come from its listing and user reports.

Screenshots of the paywall were not inspected. The gate is supported by the store description and multiple reviews.

What does LooxUP cost?

The current iOS page lists purchases from $4.99 to $34.99, with weekly and generic “Premium” entries. The listing describes a weekly plan with a 3-day trial and a monthly plan; reviews describe yearly charges, but the store does not clearly map each price to a billing period. Treat the annual interpretation below as arithmetic or inference, not a published price sheet.

The $7.99 arithmetic is not theoretical: a reviewer wrote that the weekly rate was “$415 a year in weekly installments… ($7.99/week).” Other reviews mention a $40 yearly subscription and a one-time annual charge, suggesting $29.99 or $34.99 may be annual products, but the store does not state that mapping clearly enough to present it as fact.

The old $1.99 promotional week is not on today's iOS page. Android shows $7.99–$49.99 per item, but its item list is not published. See the face-rating app pricing index.

How do you cancel LooxUP and get a refund?

Cancel LooxUP in the App Store or Google Play subscription settings, not inside the app; the steps match our Umax cancellation walkthrough. On iPhone, open Settings → your name → Subscriptions → LooksMax or LooxUP → Cancel Subscription. Deleting the app does not stop renewal, and the developer directs refund requests to Apple.

On Android, open Google Play → Payments & subscriptions → Subscriptions, then select LooxUP. Use Apple's refund instructions or Google Play's refund process, depending on where the purchase was billed.

The trial renews automatically unless cancelled before the 3-day period ends. Apple's terms say auto-renew must be off at least 24 hours before the current period ends. If charged, submit the refund request promptly with transaction details.

Photo: Cup of Couple on Pexels

Is LooxUP accurate?

There is no published validation study, accuracy figure, or detailed methodology that justifies treating LooxUP's number as stable. Its privacy policy says the analysis uses Google's Gemini API, making the result an output from a general-purpose multimodal AI service rather than a validated instrument.

The strongest warning is repeatability. A November 7, 2024 four-star reviewer said the “score would vary from 6.7 to 8.4.” A one-star review on April 1, 2026 says, “Uploaded same images. Got different score. Deleted app.” On Google Play, a September 15 reviewer wrote, “I had it analyze the same 2 photos 3 times... it gave 3 different ratings each time.” The developer replied on September 17 that it would review the issue without disputing the report.

LooxUP says its site analyzes “50+ Facial Parameters,” uses a “UV-layer scan,” and detects asymmetry with “sub-millimeter precision.” A normal phone selfie has no absolute physical scale, so those phrases cannot literally mean a measured scan of bone beneath the skin.

The mood-ring problem: changing numbers from identical inputs undermine measurement confidence. For more on disagreement, read why face-rating apps give different scores.

It may prompt grooming ideas, but no evidence supports accuracy.

Where do your photos go?

LooxUP has a three-policy problem: one app, three privacy stories. One policy says Gemini receives photos and originals remain for up to 24 hours after analysis; another says facial data stays on the device; the Android publisher policy is a generic voice-translator template that does not address face photos.

The iOS-linked DIALIGHT privacy policy, last updated January 2025, says the app uses Google's Gemini API and obtains permission before transmitting data. Paid Gemini prompts and photographs are not used to train Google's models; Google may retain submissions for up to 55 days for abuse and security; originals are stored no longer than 24 hours after analysis. Results remain until deletion, and the company says it creates no biometric identifiers or facial-recognition templates.

The separate LooxUP privacy policy has an August 19, 2022 effective date and says, “Your facial data and analysis results are stored locally on your device. We do not transfer your facial data to our servers.” It names AppsFlyer, Google Analytics for Firebase, and Firebase Crashlytics. The Android publisher policy discusses voice translation, microphones, contacts, and a converter product, not face analysis.

This audits documents, not network traffic; they do not provide one coherent data story.

Which LooxUP did you download?

There are several similarly named products, so check the seller and bundle before assuming reviews or policies refer to the same app. The iOS product reviewed here is “LooksMax Face Rating AI－LooxUP,” bundle com.puti.lookmax, sold by DIALIGHT INTERNATIONAL LP. The Android listing uses the same brand but names ArtApps OU as publisher and package com.artapps.looksmaxpro.

Do not confuse it with “LooxUp: Beauty & Voice Coach,” a separate iOS app by Zain Ul Abadeen with no ratings when we checked. “LooksMax AI” is also different.

Is LooxUP worth it, and what's the free alternative?

For most people, no: the unclear free tier, auto-renewing trial, store-level cancellation, conflicting privacy documents, and unstable repeat scores are too much friction for a non-validated number. Some five-star reviewers say it helped, but that does not solve billing or repeatability.

The healthier question is not “What number am I?” but “What first impression might this photo create, and which parts can I change?” Face anxiety gets worse when an unstable output becomes a verdict. A photo can suggest a presentation choice; it cannot settle a person's worth, future, or desirability.

Our free alternative is deliberately narrower and clearer: our free first-impression test, which reads your whole first impression (face, physique, outfit). The read and breakdown are free with no card; deeper modules are $1.50 each, one-time, never a subscription. It is a perception test, not a clinical instrument; no photo-based test is.

The bottom line

LooxUP exists, has a registered business connection, and may give some users an entertaining nudge. But it is not a convincing accuracy purchase: its score is powered by Gemini according to one policy, users report different numbers from the same photos, and no validation evidence is published. The free route is conditional, the trial can become a charge, and cancellation lives in store settings rather than in the app.

The final test is not whether an app can print a number. It is whether the number helps without creating billing risk or feeding appearance anxiety. Facial first impressions can form after about a tenth of a second, as Willis and Todorov reported in 2006, but the parts of a presentation you can move—photo choice, grooming, outfit, expression, and context—matter more than obeying an app's unstable output. If you want a transparent starting point, try our free first-impression test.

Sources

• LooxUP on the U.S. App Store
• DIALIGHT INTERNATIONAL LP at Companies House
• DIALIGHT privacy policy
• LooxUP privacy policy
• LooxUP terms and conditions
• ArtApps privacy policy
• LooxUP on Google Play
• Apple: cancel a subscription
• Apple: request a refund
• Google Play: manage subscriptions
• Google Play: request a refund
• Willis & Todorov (2006), “First impressions: Making up your mind after a 100-ms exposure to a face”

Prices, ratings, privacy labels and reviews as shown in publicly available App Store (and Google Play, if applicable) listings and user reviews (U.S., October 7, 2026).